The market gap
Fashion e-commerce was growing faster than the tools built to support it. By 2014, brands were managing catalogues of hundreds — sometimes thousands — of SKUs, yet the process for creating product imagery had barely changed in a decade. Studios, photographers, models, post-production teams, weeks of coordination, and still the images came back inconsistent.
Founding insight
Dr. Harindar Keer had spent years studying computer vision at the National University of Singapore. He saw that the individual technologies to solve this problem — AI-powered background removal, virtual model generation, automated image editing — were maturing fast. What did not yet exist was a service that combined them with the human quality control that brands actually needed. That gap became FlixStock.
Present day
Today we serve more than 200 brands across Asia, Europe, and North America. Our team of engineers, creative directors, and quality specialists works across four products that share a single operating principle: let AI handle the volume, let humans guarantee the standard. It is a principle we have not compromised since 2014, and one we do not intend to.