When one usually considers the use of 3D within the gaming industry, fashion is not the first image to be conjured up.
Instead, developers use the technology to create substantial immersive worlds for gamers to explore. Characters are often rendered in 3D in much the same way as they are for modeling, but with a different outcome. In fashion, 3D modeling allows you to view your garments on models without a photoshoot and lengthy process, whilst in gaming, the models and garments are created purely for entertainment purposes. You also find VR headsets in gaming, demanding 3D modeling of locations as diverse as the planet Mars to a casino or the Wild West to a modern-day metropolis.
However, it is essential to consider how 3D technology within the fashion industry is catering to gamers. 3D clothing has become particularly popular in recent times, and across the world of gaming, physical and remote, fashion has changed to incorporate the new technology. Garments have been created unique, exciting and aimed at a very niche market, often a small portion within the gaming sector. So, we have selected three distinctly different gaming sectors which have seen fashion created using 3D technology to complement the player’ experiences.
The first genre of gaming we have selected as an example is that of video games, with Super Mario an excellent starting point. Super Mario 64 was one of the first games with an entire 3D world to explore, and today Mario in 3D is still available and as popular as ever. Fans of the game can quite easily find any number of 3D hoodies featuring the characters from the game. These can be worn whilst playing at home or to show their love for the titles when out and about. Mario isn’t the only game to get the 3D garment treatment; indeed, many new releases come with such merchandise, such as The Last of Us and Fortnite. With 3D technology now relatively standard within the video game sector, there’s no surprise that the same is happening in the associated fashions.
Poker, both online and offline, is another gaming sector that has seen increased 3D fashion available for the players. If you play in a casino, there might be a particular dress code, but there are no restrictions for those playing online at home. There are almost as many poker garments available online as there are poker terms to learn before playing the game, and whilst the 3D designs won’t be everyone’s cup of tea, they are certainly striking. If you could find a physical game that allows pretty much any standard of dress, then the Death Poker design featured here might take the attention away from your tactics and your poker face.
In eSports, 3D fashion helps create a brand and identity that remains entrenched in people’s minds. Popular eSports teams don’t just have to be good at their chosen titles, but they have to appeal to fans and help drive up viewing figures and sponsorship deals. That’s why many of them use striking designs on their jerseys to help identify them and build up their fanbase. With distinctive 3D designs, fans of eSports teams can even buy merchandise and dress like their favorite players, in much the same way you might buy a football or basketball jersey to show support for your team. Rather than being bland and generic, eSports teams can employ 3D technology to make their brand exciting and distinctive.